---
title: "Firmographics: definition and example"
url: "https://coldmeetings.com/glossary/firmographics.md"
canonical_url: "https://coldmeetings.com/glossary/firmographics"
last_updated: "2026-10-19"
type: "conceptual"
summary: "Firmographics are the checkable facts about a company: its sector, headcount and region. See how they turn a customer profile into a list filter."
related: ["https://coldmeetings.com/glossary/ideal-customer-profile.md", "https://coldmeetings.com/glossary/intent-data.md", "https://coldmeetings.com/glossary/lead-enrichment.md"]
---

# Firmographics: definition and example

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Firmographics are the checkable facts about a company: its sector, headcount and region. See how they turn a customer profile into a list filter.

**What are firmographics?**

Firmographics are the facts that describe a company, such as its industry, number of employees, revenue band, location and age. They are to companies what demographics are to people, and they let you filter a large list down to the businesses that match your profile.

Group: 1. Targeting.

## The parts

1. **Industry**: What the company does, ideally with a standard industry code so two lists use the same labels.
2. **Size**: Employee count or a revenue band. Size often decides budget, buying process and who is involved.
3. **Location**: Country, region or city. It matters for time zones, language and local rules.
4. **Other company facts**: Founding year, funding stage, ownership and the number of sites. Pick only the ones that predict whether a company buys.

## Worked example: Tallyfold, invoice matching for regional logistics firms

Tallyfold is a made-up company. Its profile says: logistics industry, 100 to 200 employees, Midwest. Six companies are tested against those three firmographic filters.

1. The filters are: industry is logistics, 100 to 200 employees, region is the Midwest.
2. Northgate Freight: Logistics, 140 employees, Midwest. Matches all three.
3. Pinecrest Cartage: Logistics, 60 employees, Midwest. Misses at least one filter.
4. Ridgeway Haulers: Logistics, 220 employees, Southeast. Misses at least one filter.
5. Calder Supply Lines: Logistics, 175 employees, Midwest. Matches all three.
6. Brightwater Foods: Food manufacturing, 190 employees, Midwest. Misses at least one filter.
7. Lakeshore Transport: Logistics, 120 employees, Midwest. Matches all three.
8. Matches: 3 of the 6 sampled firms, which is 50% of the sample.

Six companies against three firmographic filters

| Company | Industry | Employees | Region | Fits |
| --- | --- | --- | --- | --- |
| Northgate Freight | Logistics | 140 | Midwest | Yes |
| Pinecrest Cartage | Logistics | 60 | Midwest | No |
| Ridgeway Haulers | Logistics | 220 | Southeast | No |
| Calder Supply Lines | Logistics | 175 | Midwest | Yes |
| Brightwater Foods | Food manufacturing | 190 | Midwest | No |
| Lakeshore Transport | Logistics | 120 | Midwest | Yes |

## How to apply it

1. Take the traits from your ideal customer profile that can be checked from public data.
2. Turn each trait into a filter with a clear range, such as 100 to 200 employees.
3. Apply the filters to your list source and review a small sample by hand before you use the full list.
4. Add or drop a filter when replies show that a trait does or does not predict interest.

## Common mistakes

- Relying on a single filter such as industry, which leaves a huge and uneven list.
- Trusting stale data. Employee counts and locations change, so check how recent the source is.
- Treating firmographics as the whole story when they say nothing about whether a company has the problem now.

## Related terms

- [Ideal customer profile](https://coldmeetings.com/glossary/ideal-customer-profile.md): An ideal customer profile (ICP) is a written description of the type of company that gets the most value from what you sell and is easiest to win and keep.
- [Intent data](https://coldmeetings.com/glossary/intent-data.md): Intent data is information about what a company or person has been doing that suggests they may be looking for a solution, such as reading about a topic, visiting a pricing page or hiring for a related role.
- [Lead enrichment](https://coldmeetings.com/glossary/lead-enrichment.md): Lead enrichment is the process of adding missing facts to a contact or company record, such as job title, company size, industry and location, from other sources.

## Keep reading

- [Prospect lists in ColdMeetings](https://coldmeetings.com/product/prospect-lists.md)
- [B2B lead generation channels](https://coldmeetings.com/blog/b2b-lead-generation-channels.md)
- [Market size calculator](https://coldmeetings.com/tools/market-size.md)

## Questions

### What is the difference between firmographics and demographics?

Demographics describe people, such as age or location. Firmographics describe companies, such as industry and size.

### Where do firmographics come from?

Public registries, company websites, professional networks and data providers. Each source has gaps, so check a sample by hand.

### Are firmographics enough to find buyers?

They narrow the list, but they cannot tell you who is ready to buy. Pair them with a trigger or a signal of need.

Questions about outbound for your own company? Email hello@coldmeetings.com.

## Related

- [Ideal customer profile (ICP): an example](https://coldmeetings.com/glossary/ideal-customer-profile.md)
- [Intent data: definition and example](https://coldmeetings.com/glossary/intent-data.md)
- [Lead enrichment: definition and example](https://coldmeetings.com/glossary/lead-enrichment.md)