---
title: "B2B lead generation services on ColdMeetings"
url: "https://coldmeetings.com/services/b2b-lead-generation-services.md"
canonical_url: "https://coldmeetings.com/services/b2b-lead-generation-services"
last_updated: "2026-10-23"
type: "product"
summary: "Build prospect lists that are checked on import, then work them in campaigns with ColdMeetings and see how much pipeline a target needs."
related: ["https://coldmeetings.com/services/cold-email-agency.md", "https://coldmeetings.com/services/outbound-prospecting-services.md", "https://coldmeetings.com/services/appointment-setting.md", "https://coldmeetings.com/pricing.md"]
---

# B2B lead generation services on ColdMeetings

> **For AI agents:** the complete index of ColdMeetings pages is [llms.txt](https://coldmeetings.com/llms.txt). Every page is also served as markdown at its URL plus .md.

Build prospect lists that are checked on import, then work them in campaigns with ColdMeetings and see how much pipeline a target needs.

Pipeline starts with a list worth sending to. Bring your prospects into ColdMeetings, let the import checks clear out the rows that would waste a send, and work out how much pipeline your revenue target asks for.

- Imports are checked before a prospect is added.
- One credit is used per prospect actually imported.
- Campaigns work the list you keep.

## Where the pipeline work happens

Six things the platform does to turn a spreadsheet of names into a list you can run campaigns on.

- **Format checks.** Rows with a malformed email or missing field are flagged on import instead of failing later at send time.
- **Duplicate removal.** Repeats inside the file and prospects you already imported are caught, so one person is not sent the same sequence twice.
- **Do-not-contact list.** Anyone on your do-not-contact list is held back from the import and never enters a campaign.
- **Email verification.** Addresses are verified so your sending reputation is not spent on mailboxes that do not exist.
- **Credits for what lands.** A credit is used for each prospect actually imported, not for each row in the file.
- **A target worked backwards.** The table below turns a revenue target and a win rate into the pipeline you need, so list size has a reason.

## From spreadsheet to working list

1. **Send the prospects.** Post your list of prospects to a campaign through the prospects endpoint.
2. **Review the checks.** See which rows passed and which were held back, with the reason for each.
3. **Import what passed.** Prospects that cleared every check are added to the list and counted against your credits.
4. **Attach a campaign.** Point a sequence at the list and let it send from your connected mailboxes.

## How much pipeline a revenue target needs

A lead generation service is judged by the pipeline it builds. One example target of $500,000 with $1,000,000 already in the pipeline, worked at three win rates.

Target, pipeline, deal size and win rates are example figures, not benchmarks.

The same target and pipeline at three example win rates

| Line | 15% win rate | 25% win rate | 35% win rate |
| --- | --- | --- | --- |
| Coverage today | 2 times | 2 times | 2 times |
| Pipeline the win rate calls for | $3,333,333 | $2,000,000 | $1,428,571 |
| Gap to close | $2,333,333 | $1,000,000 | $428,571 |
| New opportunities of a typical size | 94 opportunities | 40 opportunities | 18 opportunities |

The arithmetic

- Pipeline needed = revenue target x 100 / win rate
- Gap = pipeline needed - pipeline in hand

A lower win rate asks for far more pipeline for the same target, which is why the number of qualified opportunities you add each month matters more than the size of any list.

## Pricing

Prospect credits come with the plan, with both paid plans shown here from the plan catalog.

Plans for this page, read from the plan catalog

| Plan | Price | Prospects a month | Domains | Mailboxes | Active campaigns |
| --- | --- | --- | --- | --- | --- |
| Professional | $495/month | 10,000 | 12 | 30 | 5 |
| Enterprise | from $36,000/yr | 50,000 | 40 | 120 | 20 |

## Questions

### Does ColdMeetings sell lead lists?

No. You bring your own prospects, and the platform checks them as they are imported so the list you keep is clean.

### What if my file has repeats?

Repeats inside the file and prospects already imported are held back, and only one copy is added.

### How do I know how large a list I need?

Work backwards from the revenue target. The table on this page shows how a target, deal size and win rate become required pipeline.

## Related

- [Cold email setup without an agency](https://coldmeetings.com/services/cold-email-agency.md)
- [Outbound prospecting limits by plan](https://coldmeetings.com/services/outbound-prospecting-services.md)
- [Appointment setting with ColdMeetings](https://coldmeetings.com/services/appointment-setting.md)
- [Pricing](https://coldmeetings.com/pricing.md)

## Related

- [Cold email setup without an agency](https://coldmeetings.com/services/cold-email-agency.md)
- [Outbound prospecting limits by plan](https://coldmeetings.com/services/outbound-prospecting-services.md)
- [Appointment setting with ColdMeetings](https://coldmeetings.com/services/appointment-setting.md)
- [Pricing: Professional and Enterprise plans](https://coldmeetings.com/pricing.md)