- 1Step 1: send right away2 variants, A is the control
- 2Step 2: wait 3 days2 variants
- 3Step 3: wait 4 days1 variant
Steps, waits and A/B variants
A sequence has up to 6 steps and each step has 1 to 4 variants to test against each other. The first variant is the control. The first step goes out right away and every later step waits at least one day after the one before.