Sequences that are checked before they go out

Write up to six steps with A/B variants and waits between them. ColdMeetings lists every problem at once and holds back a sequence that could not be sent properly.

Sample data. A three step sequence in the editor with two variants on the first step and a list of checks with one problem to fix.

What you get with sequences

A sequence is a short series of emails with waits between them. The rules below are checked every time one is saved.

Sample sequence
  1. 1Step 1: send right away2 variants, A is the control
  2. 2Step 2: wait 3 days2 variants
  3. 3Step 3: wait 4 days1 variant

Steps, waits and A/B variants

A sequence has up to 6 steps and each step has 1 to 4 variants to test against each other. The first variant is the control. The first step goes out right away and every later step waits at least one day after the one before.

Sample problems found
Problem: Step 2 must wait at least 1 day after the previous step.
Problem: Step 2 variant 1 subject pretends to be part of an earlier thread.
Problem: Step 3 variant 2 must contain {{sender_address}}.
Nothing was created. Fix the listed problems and resend.

Every problem listed at once

Saving a sequence returns every problem found, not just the first. Nothing is created until the list is empty, so you fix the whole sequence in one pass. Subjects that pretend to continue an earlier thread, such as Re: or Fwd:, are refused.

Active campaigns at once
Professional5 campaigns
Enterprise20 campaigns

Room to test, sized to your plan

Several variants per step let you test subject lines and openings. How many campaigns can run at once depends on the plan. Professional lists a monthly optimization call, and Enterprise lists ongoing copywriting and continuous A/B testing.

Frequently asked questions

How many steps and variants can I use?
Up to 6 steps, with 1 to 4 variants in each. The first step has no wait and every later step waits at least one day after the previous one.
Can ColdMeetings write the sequence for me?
You write the steps yourself, and every rule is checked as you save. Enterprise includes ongoing copywriting as part of the plan.

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