What is cost per meeting?

1. All outbound spendPeople, tools, data, domains and mailboxes. Leaving out salaries or tools makes the number look better than it is.
2. Meetings that took placeCount meetings that were held, not meetings that were booked. A no-show costs money and produces nothing.
3. Same periodSpend and meetings must cover the same stretch of time, or the ratio compares two different things.
4. Use it to compareThe number is most useful next to an earlier period, another channel or the value of a meeting to your business.

Harrow Lane Software is an invented company that counted a month of outbound.

1. List every outbound cost for the period, including the share of anyone's time spent on it.
2. Count only meetings that were held, from your calendar and your records.
3. Divide, and write down the result with the period it covers.
4. Compare against the next period, or against the value of a meeting, before changing anything.

• Counting booked meetings instead of held ones.
• Leaving out people costs because they are salaried.
• Comparing a month of spend with a quarter of meetings.

• Cost per meeting calculator
• Cold email metrics
• Replies and meetings