What is meeting booked rate?

1. Meetings bookedMeetings with a date and time that the prospect accepted. A promise to talk sometime does not count.
2. RepliesThe same replies counted for reply rate, so the two measures chain together.
3. What it reflectsHow fast you answer, how easy it is to pick a time, and whether the reply was interest or a question that needed an answer first.
4. Booked is not heldThis rate stops at the calendar entry. Cost per meeting counts meetings that took place, so track no-shows separately.

Quillon Billing is an invented company that sorted a week of replies and checked its calendar.

1. Sort every reply into interested, question, referral or decline within a day.
2. Answer interested replies with two or three concrete times, or a link to your calendar.
3. Count a meeting only once it has a date and the prospect has accepted.
4. Review the replies that did not book and fix the most common reason first.

• Dividing by sent emails, which mixes list quality and follow-up quality into one number.
• Counting a verbal maybe as booked.
• Letting interested replies wait a day or two for an answer.

• Replies and meetings
• Cost per meeting calculator
• Cold email metrics